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2007 Media Kit (ten pages)

2007 Demographics

Editorial Calendar 2007

High-Profile Monthly Media Kit 2007 Menu
Purpose  
  Philosophy
Circulation   World Wide Web
Editorial Submissions Advertisements and Ad Rates 
Cover Sponsorship Editorial Calendar
Project Features Corporate Profiles
Prepress Technicals Reprints  
  Contact Information

   

Purpose

High-Profile Monthly is designed to focus special attention on decision makers in the New England facilities construction industry as well as the people and companies who play a key role in carrying out their decisions. High-Profile Monthly identifies the institutional, educational, biomedical, industrial, and commercial building projects in progress and the personalities active in their construction. It does this through feature articles, news items, and informative interviews attributed to owners and developers, architects and engineers, project managers and consultants, contractors, sub-contractors and others.

Philosophy

Owners, developers and facilities managers want to know what kinds of projects are being built, what makes these projects successful and who is active building them in order to hire the right team for their  project.  We provide the opportunity to present this information in every issue of High-Profile Monthly.

Circulation 

High-Profile Monthly reaches 24,000 readers in New England who are building owners, developers, facilities managers and engineers, architects, contractors, subcontractors, and those active in the many facets of facilities development.  Based on 5000-6000 direct mailed to key individuals plus promotional copies distributed at trade shows, trade association meetings or bulk delivery.

Additional to paid subscribers, High-Profile Monthly also provides promotional mailings and/or bulk drops through the New England chapters of the following Associations: IFMA, International Facilities Management Association, AFE Association of Facilities Engineers, BSA - Boston Society of Architects, NECUC - New England Construction Users Council, MBC - Massachusetts Building Congress, CBC Connecticut Building Congress, AGC - Associated General Contractors, ABC - Associated Builders and Contractors, ASM Association of Subcontractors, Massachusetts. 

Other groups and organizations may be added, contact Michael Barnes at High-Profile 781-294-4530 for details on how your organization can receive High-Profile Monthly.

Bonus Circulation: On request High-Profile Monthly can provide additional direct mail to the clients and potential clients of advertisers. Direct mail lists may be provided by an advertiser in advance of publication. Lists of over 100 addresses may be subject to a $2.00 each, mailing fee. Mailing and handling fees may be waived when lists serve as a marketing opportunity for High-Profile Monthly.

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World Wide Web

www.high-profile.com provides previews, archival services for stories, advertising for patrons, links to associations, regional news papers, and advertisers. Visits to www.high-profile.com approximate 10,000 monthly. Exact stats are available by linking directly to our server at www.high-profile.com/webstats.

This Issue provides stories published in the current issue as prepared for Archive. A one time set up fee ($95) will provide a company with a permanent link sending visitors to their home web site from the selected news page.

Archive provides direct access to previous issues (back to year 2000). 

Preview Next Issue pages are used as a layout management tool for upcoming publications. The preview allows qualified individuals to proof stories for accuracy and spelling, and to contribute to the story with additional information prior publication.

Media Kit accesses this media kit.

Home provides links to sponsors, advertisers who are scheduled to run monthly, links to associations, links to Massachusetts Newspapers, links to Unique Features provided by High-Profile Monthly.                                 

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Unique Features  

Cover Sponsorship

You may qualify to sponsor a the cover of an upcoming issue of High-Profile Monthly!

S&F Cover Sponsorship Shows a variation to single photo cover sponsorship

 Cover Layout: High-Profile Monthly will layout the cover to include a single photo of your project  enlarged to 22" x 14", it wraps around from front to back  in full color.   The headline of the issue appears on the cover to lead in to the feature story on the inside. High-Profile provides the layout,  of a  3" x 5" sponsor identification block on the back cover. Variations to the one photo cover wrap are at the discretion of High-Profile Monthly. 

 

Cover Sponsorship Bonus promotional materials: Fifty additional copies of  the issue are provided to the sponsor.  A full size, full color high quality IRIS reprint of the cover, suitable for framing is included with your sponsorship.  

 

Cover Sponsorship Criteria 

Cover sponsorship is subject to availability. High-Profile reserves the right to decline project selection or photo for cover. Sponsor must have played a major or critical role on the project featured in the cover story to be included in the headline. Cover photo must reach High-Profile Monthly artistic and editorial standards. Both cover text and cover story must meet High-Profile Monthly  editorial standards.

 

Cover Sponsorship Costs

Cover story sponsorship costs $1695. Sponsorship can be shared,  i.e. the architect and contractor can share sponsorship at $895 each. 

 

    Cover sponsorship request form

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High-Profile Quality Reprints

A perfect compliment to your marketing efforts, reprints can be added to personal mail, brochures, letters of introduction, or handed directly to prospects at trade shows or business meetings. Deliver the prestige of your article published in High-Profile Monthly through quality reprints.
Reprints carry your story as published with photo(s) under the High-Profile Monthly banner.

Reprint order form

 

Project Profile

Owners, General Contractors or Construction managers can include a list of subcontractors along with the primary development team to expand a simple project description into a multi-page project feature.
High-Profile Monthly will gather rendering(s), in-progress photography, quotes from team members, along with details of the project for the feature. Subcontractors will be invited to advertise within the pages of the feature to identify their role on the project.

Owners, and key contributors to the project profile are provided a copy of the text prior to publication for approval.

Project Feature form

 

Corporate Profile

High-Profile Monthly will feature a company’s profile with space determined by accompanying advertisements from vendors or suppliers. General Contractors or Construction managers may submit a list of subcontractors for several projects, including current and recently completed projects, along with photo's and captions and a brief history of the company. An interview with the company principal conducted by High-Profile often  provides the theme of the corporate profile. Profile must meet High-Profile Monthly  editorial standards. Contact your account representative to discuss the availability.
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Editorial Submissions

 

E-mail to editor

You may call us to discuss potential topics: 781-294-4530.

Text: High-Profile invites you to submit informative editorial in the form of news releases, announcements and expert advice pertaining to the projects and personalities most important to the construction marketplace especially institutional, educational, biomedical, industrial, and commercial building construction. Editorial is intended for an audience of building owners, facilities engineers, developers, architects and contractors. There is no charge for editorial submissions. High-Profile Monthly reserves the right to accept or decline all submissions. All submissions are subject to editing to fit High-Profile Monthly editorial standards. 

 

Advertisements

 

E-mail to layout@high-profile.com

 What is a * TF Schedule?  Monthly TF advertisers receive the lowest net rates, only available for repeat advertisers. Monthly TF advertisements automatically renew from month to month on an open ended schedule. TF advertisers are given a permanent link on-line at www.high-profile.com from our home page. TF Advertisers receive a free corporate subscription, E-mail Previews, editorial preferences and promotional assistance. The direction and impact of the publication is directly effected by those who participate on a TF (til finish) monthly basis. TF rates are locked and will not go up with other rate card increases that may occur. Ask to become a TF monthly advertiser.

Advertising Rates Per Insertion

High-Profile Monthly is published 12 times annually.

 Space reservations and rough copy are due 7 days prior to publication date.

Rates are gross (include a 15% camera ready copy discount

available for ad agencies) except TF net rates as shown.

Sizes                             Frequency

1X+

5X+ 

10X+

 

* TF Net Rates

12+ Till Finish (TF) Ads run every issue on automatic renewal, copy change permitted anytime, cancel anytime. 

Website link included.

Double Truck - Center Spread

20 1/2"W  x  13 "H  Full Color 

$1795

$1495 

N/A

Two Adjacent Pages 

2 @ 10"W  x  13" H 

$1395 $1195 $1090

Full page 

10"W  x  13" H

$985 $905 $822   $822

Half Page 

10"W x  6 1/4" H

$865 $  $785 $685    $595
One Third Page

$765    

685 $585   $495

Quarter Page 

5"W x  6 1/4" H

$475 

$425

$395   $375

Eighth Page 

5"W  x  3 1/8" H 

$354  $305 $240   $210

Color Charges  

Spot color add $150 each. Please provide PMS # whenever possible.

Full color; Four color process add $600. 

Color will be broken down to CYMK for printing.

.Prepress Tech

· Editorial submissions, news releases, expert advice articles, announcements, calendar items, people news, Advertisements, copy changes, *photos, graphics, layout notes, E-Mail jpg or pdf to: editor@high-profile.com.

· Other

Postal Mail: High-Profile Monthly, PO Box 7, Pembroke, MA 02359

Fax:: 781-293-5821                                  

Overnight Delivery: 615 School Street, Pembroke, MA 02359

When sending camera ready ad copy, we prefer the file as a pdf.  When e-mailing  photos, we prefer the file as a color jpg. Although the photo may be published in black & white it will be in color if on line. We will adjust the size to fit our format. We publish layout photos at 200dpi.  We also accept tiffs, bmp and other formats. Photos taken with your digital camera work fine.  We prefer photos as a jpg attached to your e-mail.  Avoid imbedding your photo into a word document as this creates extra steps for us and can occasionally cause other problems. 

Besides PDF's we can work with most PC or Mac formats. We accept most of the standard platforms including Pagemaker, Quark, Word, Illustrator etc.  When sending files in a program  include all support files, fonts, and pics, or other program. The High-Profile Layout Department will provide changes and basic production for advertisements at no charge.

Web offset printing on 50 lb newsprint for all covers, inside covers. 35lb bright newsprint for inside. 85 line screen.

For answers to  layout questions call  Michael at 781-294-4530.

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High-Profile Monthly Calendar Year 2005

Every issue of High-Profile Monthly includes: 

  • New England Facilities Development News

  • Educational Facilities Developments 

  • Healthcare Facilities Developments 

  • National Facilities Development News 

  • Articles, Insights and Trends, 

  • People

  • Events

 *Special Monthly Sections 2005  

                 

       Deadlines                 Publication                   Monthly Focus 

  • Jan 10          January 04 -    Forecast 2005

  • Feb 10          February -      Restoration / Renovation

  • March 4       March -           Institutions and Schools

  • April 1         April -          Multi-residential and Assisted Living

  • April 29       May -             Landscaping - and Retail Facilities

  • May 27        June -            Healthcare Facilities Developments

  • July 1          July/ August - On Site

  • Aug 26       September -  Educational Facilities Developments

  • Sep 23        October -       Interiors 

  • Nov 1         November  - Build Boston Edition

  • Dec 9          December -  Awards and Year In Review

Deadlines represent editorial copy and advertisement space reservations. Publication dates follow ten days to two weeks.

*The 2005 Calendar may be subject to change. Updates appear at www.high-profile.com. Click Preview Next Issue, then advance by the arrows.

Whats New? Get E-Mail Previews 2004  

To receive a heads up for news, monthly focus, special projects to be featured and the latest deadlines for the next issue sign up for E-Mail Previews. E-mail: preview@high-profile.com in the subject box of your e-mail type your e-mail address The 2001 Calendar may be subject to change. Additional copies in bulk may be ordered in advance of publication. Call to have us prepare high quality reprints on selected articles. High-Profile mails 5000-6000 copies each issue, plus bulk drops to key organizations.

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Contact Information 2005

High-Profile Monthly 

PO Box 7, Pembroke, MA 02359

phone: 781-294-4530   Fax: 781-293-5821

www.high-profile.com

                                  Overnight Delivery: 615 School Street, Pembroke, MA 02359

Publishers: Michael & Kathy Barnes

Account Executive: Michael Marvelli 

Account Executive: Anastasia Barnes

Account Executive: Myron Smith 

Editors RAB Assoc.

Layout: Sandy Guidetti

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        Revised: November 18, 2007